Community management companies face new challenges everyday. While nobody knows your local community needs as well as you do, sometimes an innovative ally is just what you need. Innovia Community Management Cooperative exists as a resource to community management companies around the nation. To keep your community management company competitive, take the following tips into consideration.
In most areas, homeowner boards can choose among numerous community management companies. What makes your company stand out? If you can provide special services or products to your clients, as well as steeper discounts than your competitors could summon, you’re more likely to win extra business and please older customers. As a member of Innovia, your company can benefit from discounts, signature services and other resources that you could never find on your own. For example, Innovia provides programs to assist large and small management companies to streamline and cut costs on payroll processing, office supplies, wireless services and other needs.
For most community management company, it simply isn’t feasible to invest extra resources and manpower in “extras” like social media or other marketing tools. On the other hand, outsourcing the work to a generic marketing company can be fraught with problems. Few such companies are equipped to attend to the particular needs related to community management. Given the tremendous importance of social media to small businesses today, you can hardly afford to ignore this aspect of your marketing, altogether. With membership of a cooperative like Innovia Community Management, you receive our support in managing your social media presence. You won’t have to do anything to maintain your social media profiles and keep abreast of trending themes in the industry.
Perhaps the most crucial thing you can do, as a community management company, is to continue your education. The needs of homeowner associations and communities are constantly changing. As a management company, it is your responsibility to stay informed of local changes to ordinances as well as the most current needs of your client communities. Through “Innovia University”, your staff can partake of online courses and in-person training seminars.
Altogether, how you run your management company will determine how satisfied you leave your clients. If you feel it’s time to take things to the next level, you may wish to incorporate these improvements to your business: all are possible when you join Innovia CMC.