Online marketing plays an important role for major chain companies that operate a great number of national and international locations. Blogs are used effectively to keep customers and businesses partners informed about the latest news on a particular company. In fact, such simple online platforms can be quite powerful marketing tools. Modern blogs are available in mobile-friendly versions that can be easily viewed by smartphone and tablet users.
Chain brands often use blogs to promote franchising opportunities. Potential investors can read some of the in-depth details related to opening up a new location under the brand of a well-established company. Such information is usually posted in simple article format, which is divided into subheadings related to all of the franchising topics. For instance, the landing page of a blog should ideally have information about the company’s background. Hyperlinks could be used to redirect readers to full-length articles discussing the costs of franchising and some of the logistical operations.
The food and beverage industry perhaps offers the most attractive franchising opportunities for investors. However, this sector is very competitive, and franchisees need to understand the facts and figures involved in operating specific businesses that cater to niche tastes. For instance, fast food probably generates more money than any other niche market in the chain food and beverage industry. However, ice cream shops and gourmet specialty vendors still believe in the potential for profitable success in the food and beverage sector. Therefore, ice cream chains use blogs effectively to convince potential investors to open new franchise locations.
Weekly blogs can be posted about the advantages of operating ice cream shops over fast food restaurants. For example, the costs of operating each type of facility can be compared. Similarly, the hours of operation might be discussed in detail as ice cream shops usually open up much later in the day compared to joints serving burgers and fries. Investing in a venture such as a Cold Stone franchise or other similar business are examples of seeking a market share in the chain food and beverage industry.
Chain ice cream companies also emphasize the family-friendly service that must be present at all franchise locations. After all, most of the customers consist of parents with young kids. Colorful decorations and fun settings are emphasized in the interior decor of ice cream shops. Franchise investors are also encouraged to engage in family business operations by hiring their own relatives.